How To Grow On LinkedIn? As a Digital Marketer

“Did you know that 80% of business to business leads come from LinkedIn?
Yet, many Digital Marketers struggle to establish a strong presence on the platform.”

LinkedIn crucial for Digital Marketers because it’s a powerful platform for professional
networking, B2B lead generation, brand building and thought leadership, enabling them to
reach and engage with specific professional audience and drive business growth.

Personal branding enhances career growth, networking, and client acquisition by establishing
credibility, building trust and showcasing expertise, ultimately leading to more opportunities
and better outcomes.

1.OPTIMISE YOUR LINKEDIN PROFILE

Your profile picture is your digital resume. Make sure it stand out.

• Professional Profile Picture : It must be a high quality, smiling and approachable headshot.
• Compelling Headline  : It is a attention grabbing phrase or title that make readers to click and engage with your content.
• Engaging About Section  : This aims to capture the reader’s attention and make them want to learn more about you or your brand by showcasing your story,                                                values and unique perspective.
• Featured Section  : This is a prominent area on your profile where you can showcase your best work, highlight key achievements and share content that you  want to be seen first by your network.

2.CREATE VALUE-DRIVEN CONTENT

Content is the key to growth. content created with the intension of providing tangible value to the
audience.

• Industry Insights               : It helps business and individuals to understand their target audience and also provides a deep knowledge about the particular                                                           industry about trends, factors and competitors.
• Case Studies                      : It is a detailed investigation and analysis of a specific situation. In this we can explain how a marketing campaign succeeded or                                                       failed.
• Personal Stories                 : You can share your own stories and lessons from your journey as a marketer and student.
• LinkedIn Polls&Carousels : Polls are aeasy way to engage your network by asking questions and letting them vote. Carousels are slideshow type poststhat                                                         allow you to share multiple images.

3.ENGAGE WITH OTHERS

•  Comment on posts that are posted by industry leaders and potential clients
•  To boost visibility reply to comments on your own posts
•  Join LinkedIn groups that is relevant to digital marketing

4.NETWORK THE RIGHT WAY

• Instead of generic “Let’s Connect” send personalised connection requests
•  Build your relation with recruiters, founders and fellow marketers
•  Don’t just pitch your services. Offer value first

5.LEVERAGE LINKEDIN FEATURES

• LinkedIn Video & Live : Go live & share short videos about marketing tips
• LinkedIn Articles : Write on trending marketing topics in-depth content
• LinkedIn Analytics : Refine your strategy by tracking what content is working the best

It takes time to build a personal brand on LinkedIn, but with consistency and value driven content you can
stand out as a digital marketing expert. Start today, engage authentically watch your LinkedIn presence grow .